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CloudOn Brings Microsoft Office Apps To iPads

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CloudOn Brings Microsoft Office Apps To iPads

CloudOn Brings Microsoft Office Apps To iPads In U.K.

Following its launch in the U.S. back in January, CloudOn has finally arrived in the U.K., allowing British users to access Microsoft Office applications on their iPad. The free app lets you view, edit, and create Word, Excel, and PowerPoint documents on your tablet, which can then be saved directly to your Dropbox account.

You can also access the documents have already have stored in Dropbox and edit these, too. You must have a Dropbox account to use the service, but it’s completely free.

The app provides you with a “WorkSpace” with Microsoft Office running in the cloud. Here are just a few of its features:

  • Use Microsoft Word, Excel and PowerPoint on your iPad to create or edit documents.
  • Rename, delete and manage documents with your Dropbox account
  • Display, edit or create charts, change formatting, spell check, insert comments, into any Word, Excel or PowerPoint files
  • Track changes while reviewing Word documents
  • Use pivot tables and insert formulas in Excel workbooks
  • Display and edit animation or transitions in PowerPoint presentations
  • Present in full PowerPoint mode (not in PDF)
  • Open files directly from your iPad email accounts or Dropbox account
  • Automatically save documents to avoid losing changes

If you’re a frequent Microsoft Office user, then this is a must-have iPad app. Until Microsoft releases an official iOS version of its Office suite, this is the best alternative on an iOS device.

 

Courtesy : Cultofmac, cloudon

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7 Marketing Lessons From RIM’s Failures

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Alex Goldfayn’s new book is called Evangelist Marketing: What Apple Amazon and Netflix Understand About Their Customers (That Your Company Probably Doesn’t). He is CEO of the Evangelist Marketing Institute, a marketing consultancy with clients that include T-Mobile, TiVo and Logitech.

You remember, don’t you? The emails magically appeared while you weren’t looking. That blinking light turned us into addicts. And that keyboard — copied often, but never matched.

It was the BlackBerry, the glorious, beloved, and life-changing BlackBerry. It made us feel good, and it never let us down.

Long before the iPhone the took the world by storm, and before Google even dreamed about getting into the phone business, Research in Motion was on top of the consumer electronics mountain.

Today, sadly, it is buried under it, and industry insiders everywhere wonder whether RIM will survive.

What happened? Harmful strategy. Unforced errors. And, mostly, really bad marketing. On this, RIM is in good company in the consumer electronics industry, where so many manufacturers market poorly. But few have made so many marketing mistakes so quickly.

Here are seven marketing lessons from RIM’s dark and difficult journey.


1. Make Great Products


Consumer electronics success begins with excellent products. The BlackBerry was once perceived as the very best smartphone — or, at least, “emailing phone” — available. It was exciting, emotional and it made people feel good. RIM sold BlackBerries on the strength of word-of-mouth recommendations. BlackBerries were aspirational, and people wanted to own one because friends and colleagues were so passionate about them.

Now, fast-forward to today.

Consider the excitement and energy around the iPhone and all those Android handsets. RIM enjoys none of that today. Not one percent of it. In part, it’s because it stopped making good smartphones in favor of a poorly received tablet called the PlayBook.

Successful marketing begins with having a tremendous product or service to market. Nothing happens without this.


2. Build on Strengths Instead of Improving on Weaknesses


I’m constantly telling clients that they should build on strengths instead of trying to improve their weak areas. For RIM, the BlackBerry was a great strength, and they all but abandoned its development and marketing for a year or longer to create the tablet. RIM did this to try to prevent the world from passing it by in the tablet space — which it did anyway. Tragically, as a result of diverting talent, attention, resources, investment and innovation from the BlackBerry to the Playbook, the consumer smartphone world has also passed RIM by.

It doesn’t matter what business you’re in. If you focus on developing weaknesses, your strengths will atrophy due to neglect. If you want to market well, identify your strengths — products, services, techniques, approaches, relationships — and exploit them relentlessly. This technique overcomes nearly all weaknesses.


3. Gravity Pushes Backwards


If you’ve attained a measure of success, you must continue innovating your products, services and your marketing just to maintain your position. Because you can bet the competition is innovating aggressively, and they’ll pass you by in three seconds if you stop doing the things that brought you success. RIM not only stopped releasing new BlackBerries while focusing on its PlayBook, it basically stopped talking to its customers about them for an extended period. We’ve seen this story before with Palm and many others. Gravity pushes backwards in business. Consistent and aggressive innovation is required not only to attain success, but to maintain it.


4. Know Precisely Who Your Customer Is


RIM’s management famously disagreed on who their customer was. Then co-CEO Mike Lazaridis felt the customer was the corporation. Others, probably including his counterpart Jim Balsillie, wanted to aim BlackBerry products at consumers. If you don’t know exactly who your customer is, it is impossible to market. Language, messaging, platforms, branding and public relations change completely depending on the customers you target. So identify your customers as precisely as possible, and aim all of your marketing efforts at them.


5. Executives Set the Marketing Tone


Consider the most successful companies in consumer electronics (and two of the most successful companies in all of business): Apple and Amazon. Their chief executives set their marketing tone, and everyone follows. If you haven’t seen it yet, watch the YouTube video of Steve Jobs introducing the iPad, and listen to how everybody who followed him on stage used exactly the same words.

This is no accident. The next day, thousands of articles used the same words to describe the amazing, remarkable and awesome iPad. Amazon’s Bezos is the same way. The best marketers have high-level executives setting the tone. They not only teach the rest of the company how to talk about their products and services, but the customers, the media, and the market itself. Obviously, RIM’s co-CEOs did not set this tone. They couldn’t even agree on who the customer was.


6. Avoid Unforced Errors


Most marketing problems are self-made and entirely avoidable. Consider the major developments from RIM’s recent past:

  • It voluntarily stopped focusing on the BlackBerry to make a product it had no experience with.
  • It could not identify its customer.
  • It stopped marketing to consumers, allowing competition to roar past.

Not convinced? Consider Netflix’s recently concluded horrible-terrible-no-good-very-bad year:

  • A dramatic price increase.
  • An extended period with no action to placate angry consumers.
  • Spinning off something called Qwikster and then spinning it back in.
  • A remarkably poor response to it all by the CEO, Reed Hastings.

None of these things happened to these companies. They did it to themselves. Don’t try to outsmart yourself. Avoid unforced errors.


7. Keep Talking to Your Customers


My work with clients often involves conducting qualitative conversations with their customers to deeply understand how they feel about what the company is doing and what the company is thinking about doing. If RIM had talked to its customers like this, it would have quickly learned that they probably weren’t particularly interested in a BlackBerry tablet without built-in email, messaging or contacts!

If you’re not talking to your customers, you’re just guessing from a conference room.


I believe RIM has enough of a corporate and government customer base to sustain it through this most difficult period. To recover, the company must precisely identify its customer, make terrific products for it, and orient all of its marketing and messaging toward it. In the meantime, we can all learn from the mistakes that brought the BlackBerry maker to this point.

You remember the Blackberry, don’t you?

Image courtesy of iStockphoto, franckreporter

Article Courtesy – Mashable

Talk to you iphone via VOKUL – powerful new voice control app and SIRI alternative for your iOS device

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SIRI alternative, that what is says.  One very important difference between SIRI and VOKUL is that in Vokul speech recognition is performed on the device and it doesn’t need a network connection – saves that data usage charges. Unfortunately Vokul too like SIRI works well with American accent. Team Vokul claims that they are working on fine tuning the app to work with other accents – watch out for the update

Vokul is the first and only 100% handsfree voice control app for your iPhone, iPod touch, and iPad that allows you to DJ music and podcasts, dictate text messages, and call contacts in your address book, without pressing any buttons!

Vokul is fast, accurate, and tuned for noisy environments, like your car!

Use Vokul’s simple voice commands to control your device’s media player, even while audio is playing. You can skip backward and forward within a track, navigate between tracks, pause/resume playback, and speed up or slow down podcasts!

Launch vokul and connect your device to your vehicle or home stereo system for the ultimate handsfree audio experience!

Launch vokul and connect your device to your vehicle or home stereo system for the ultimate handsfree audio experience!

Examples:

“hey vokul … (dings) … text Andrew”

“hey vokul … (dings) … call Mom at home”

“hey vokul … (dings) … play sonata in F major”

“hey vokul … (dings) … play 80s”

 

How is vokul different from Siri?

  • Vokul works on the iPhone 3GS and later, iPod touch 3rd generation and later, and all iPad models.
  • Vokul’s “Always Listening” technology allows you to focus on what you’re doing – you don’t need to press any buttons.
  • With Vokul, all speech recognition (except freeform texting) is performed on the device, for a faster and more reliable experience!
  • Vokul gives you full control of the media player using voice commands, even while audio is playing!
  • Vokul allows you to adjust the playback tempo of podcasts and songs (Fitness Mode) using your voice!

True Handsfree Technology

It is now easier than ever to dictate and send a text message safely while on-the-go. vokul guides you through composing and sending your message with clear and pleasant voice prompts. It’s the safest way to send a text message while driving

Unlike other voice control apps, vokul can be controlled entirely with your voice. vokul’s proprietary “Always Listening” technology allows it to respond to your commands only when called upon. Users can even say commands while audio is playing, thanks to vokul’s acoustic echo cancellation (AEC) technology. With vokul, button presses and distracted screen glances are a thing of the past!

Examples (while audio is playing):

“vokul forward 30” : skips forward 30 seconds

“vokul back” : skips backward 15 seconds (configurable)

“vokul pause” : pauses playback

“vokul play podcasts” : starts playing podcasts; the most recent episode is played first

  • Note: vokul currently does not support reading received text messages, due to limitations imposed by iOS.
  • Note: As per our contract with Nuance Communications, freeform dictations are currently limited to 20 per 24 hours, although this limit has not been strictly enforced so far. We are currently working to upgrade vokul to 200 dictations per day.
  • Note: Bluetooth support is coming soon. Stay tuned.

Check out http://www.vokulnation.com for more information and videos showing vokul in action.

Get the vokul advantage, available in the App Store for just $2.99!

 

 

Jailbreaking your apple device, simplified

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I have always wondered what is jail-breaking the iphone, how to do it, legal issues, what are consequences and what are the benefits. One finds lots of posts / article about jailbreaking the apple devices but most of them are not comprehensive. This post will try to answer all those unanswered questions of your mind

This page is ultimate guide to jailbreaking. Along with information and frequently asked questions about everything jailbreak related, you will find some detailed tutorials on how to jailbreak your iPhone, iPod touch, iPad, and Apple TV.

If you already know a lot about jailbreaking and you’re just looking for guides and tutorials, then scroll down to find instructions on how to jailbreak. If you are new to jailbreaking and want to learn more, we suggest you spend a few minutes reading more about this simple process.

At the bottom of this page, you will find information about various jailbreak methods. Simply look for the iOS version you want to jailbreak and the type of iOS device you have, then click on the link to see a detailed tutorial about jailbreaking the iPhone, iPod touch, iPad, and Apple TV.

What is Jailbreaking?

Jailbreaking is the process by which Apple’s mobile operating system, iOS, is modified to run unsigned code in order to gain access to files that Apple wouldn’t normally let you access.

Jailbreaking adds unofficial application installers to your iOS device, such as Cydia, which let you download many 3rd-party applications, tweaks, and extensions that are unavailable through the App Store. These packages open up endless possibilites to do things on your iOS device that a non-jailbroken iOS device would never be able to do.

You can install extensions that give you instant access to your system settings from anywhere on your iOS device, bypass certain restrictions set in place by Apple and the carriers, and find packages that give you more control over your iOS experience.

Jailbreaking is about freeing your iOS device from Apple’s restrictions to let you install anything you want.

What are the Benefits of Jailbreaking?

The main reason why you’d want to jailbreak is to have the ability to install third party applications and tweaks that Apple doesn’t or wouldn’t approve in the App Store. There are tons of applications that don’t meet Apple standards and do things that Apple doesn’t want you to do on your iOS device for various reasons.

For example, Apple doesn’t allow you to customize your iPhone by changing app icons or the general user interface of your device. Thanks to the jailbreak community, there are several ways to completely change the way your iPhone looks, WinterBoard being the most popular one.

Besides applications, jailbreaking also gives you access to tweaks, mods, and extensions. These not exactly considered applications. They bring subtle improvements to the way your iOS device operates. For instance, Five Icon Switcher is a tweak that lets you have 5 icons in the iPhone app switcher at once, instead of the default 4.

A lot of people jailbreak their iOS device in order to unlock it to work on a different carrier. When you want to unlock your iPhone, the first step is to jailbreak it to then run and run software that will let you have other carriers work on your iPhone. For for information on unlocking, visit or dedicated unlock page.

Is Jailbreaking Legal?

Jailbreaking is completely legal, at least here in the US. For a long time, jailbreaking was considered illegal by the US government based on copyright litigation. In July of 2010, the US government passed a rule that made jailbreaking legal.

There is nothing to worry about. Even if you don’t live in the US, there’s a very slim chance that Apple would sue you because you jailbroke your iPhone. It hasn’t happened yet, and people all over the world have been jailbreaking since 2007.

Does Jailbreaking Void my Warranty?

Yes and no. Yes, because if you go to the Apple store and show your jailbroken iPhone to an Apple employee, you will be told that you can’t receive customer support because you voided your warranty the minute you jailbroke. Apple of course acknowledges the US government’s DMCA exception ruling that makes jailbreak legal, but that doesn’t mean that Apple has to allow jailbreak in its customer agreement.

From Apple’s support article on jailbreaking:

“Apple strongly cautions against installing any software that hacks the iOS. It is also important to note that unauthorized modification of the iOS is a violation of the iPhone end-user license agreement and because of this, Apple may deny service for an iPhone, iPad, or iPod touch that has installed any unauthorized software.”

If you really have to take your iOS device to an Apple store, you can always restore it to its factory settings in iTunes. This will bring your iOS device back to the way it was when you first bought it, and Apple will have no way of telling that you ever jailbroke.

Many people have taken previously jailbroken devices to Apple several times before that were restored beforehand. Apple is usually not able to tell will provide full and normal customer support.

Can I Brick My iPhone if I Jailbreak?

You might have heard a few horror stories about people who tried to jailbreak their iPhone and ended up turning it into a brick. While this could have happened in the early days of the iPhone, this is now completely impossible.

The worst thing that could happen when trying to jailbreak is that it might get stuck and become unresponsive, in which case some people may automatically think that there’s no hope. You’re always able to restore your iOS device’s firmware back to the stock version, and following these simple steps will make sure your iPhone goes back to its original state.

Is Jailbreaking the Same as Unlocking?

No, jailbreaking and unlocking are two different things. To unlock your iPhone, you usually have to jailbreak first. As noted previously, jailbreaking an iPhone lets you install third party applications and mods, while unlocking allows you to use your iPhone on a different carrier.

You can learn more about the difference between jailbreaking and unlocking if you’re interested.

Can I Still Use iTunes and the App Store After Jailbreaking?

People often ask this question. Yes, you can use iTunes and the App Store after jailbreaking your device. As a matter of fact, nothing will really change. The only notable change to your iOS device will be that, after jailbreaking, you will have a new application installed on your device called Cydia.

What is Cydia?

In short, Cydia is like the App Store of jailbreak applications. Just like the App Store, you can browse Cydia for apps, tweaks, and mods. Just like the App Store, you can download and install Cydia apps effortlessly. Most apps and tweaks in Cydia are free, but it is not unusual for a jailbreak app to sell for a few dollars.

Will Jailbreaking Prevent Me from Updating iOS?

If your iOS device is jailbroken and you decide to update it to the latest version of iOS, doing so will overwrite the jailbreak and restore your device to its factory settings. This might not be a big problem for most people, but it can become an issue for people who rely a lot of jailbreak apps and tweaks.

Every time Apple releases a new iOS update, hackers generally aren’t too far behind with an update for the tools that let you jailbreak. When a new iOS version and accompanying jailbreak are released, the preferred method is to backup your device first, update to the latest iOS version, and jailbreak again using one of the updated tools.

It’s important to note that it sometimes takes a while for hackers to develop a jailbreak following an iOS update, which is why we usually recommend jailbreakers to hold off on updating when a new iOS version is made available.

What are the different types of jailbreaks?

The are 3 types of jailbreaks: tethered, semi tethered, and untethered. Read this article to learn more about the differences between these kinds of jailbreak.

Can Jailbreaking Allow Me to Get App Store Applications for Free?

Yes, but we do not recommend installing pirated apps on your jailbroken device. Not only are you doing something illegal, but you’re also stealing money from hard working developers. We do not help troubleshoot or give support on app piracy.

Is Jailbreaking Easy?

These days, jailbreaking is very easy. Usually, you just need to download a piece of software, plug your iOS device into your computer, and run the software. There is no specific knowledge or skills required.

You will find some very useful tutorials on how to jailbreak at the bottom of this page. If you don’t feel completely comfortable jailbreaking your iOS device, make sure to have a look at our tutorials, they will guide you through the process with step-by-step instructions and illustrations.

What is the Best Jailbreak Tool?

There isn’t a “best” jailbreak tool, as tools are constantly being updated and replaced with new and improved methods. Performing an actual jailbreak can be a very different experience depending on your iOS device and software version. What tool you use is also determined by if you use a Mac or Windows computer.

Does it Cost Anything to Jailbreak?

No. You should never pay for a jailbreak.

Hackers that develop jailbreaks do it for free, sometimes (rarely) asking for donations. Some people may charge you to jailbreak your iOS device for you. If it makes you feel better to pay someone, you can do that, but why pay when you can do it yourself for free?

How to Jailbreak Your iPhone, iPod touch, iPad, and Apple TV

iOS 5.0.1:

iOS 5:

iOS 4.3.5:

iOS 4.3.4:

iOS 4.3.3:

iOS 4.3.2:

iOS 4.3.1:

iOS 4.2.8

iOS 4.2.1

Jailbreak iPhone iOS 4.1

Jailbreak iPhone iOS 4.0.2

Jailbreak iPhone iOS 4.0.1

Jailbreak iPhone iOS 4

Jailbreak iPad 3.2.1

Jailbreak iPad 3.2

Jailbreak iPhone 3.1.3

Jailbreak iPhone 3.1.2

Jailbreak iPhone 3.1

Jailbreak iPhone 3.0.1

Firmware 3.0 Jailbreak

Source : http://www.idownloadblog.com

 

More resources

http://www.ijailbreak.com/jailbreak/download-absinthe-v0-3-mac-os-x-windows/

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